" Almost every copywriting book
you have ever read
completely missed the point"

Let the Headline Hero Show You
How to Write Winning Headlines
That Can Increase Your Sales by 1600%

From: Martin Helm
Re: How to multiply your sales with a winning headline

What would it do for your business if you could write winning headlines every time - for your sales letters, your emails, your advertising or your website?

Do you think your sales and profits might go up?

Introducing . . .

Perhaps you're the CEO of a major corporation, or an Internet Marketer setting out on your first campaign. Either way you need to know what works and what doesn't.

As a CEO you may not actually write the headlines, but you need to understand what your employees or your advertising agency are up to. Are they giving you value? Are they boosting sales? Or just trying to win creative awards for themselves?

As an Internet Marketer, new or old, your business will rise or fall on the effectiveness of your headlines. Remember that however good your sales letter, no-one will read it if your headline hasn't attracted them.

World-renowned expert Ted Nicholas has proved in real-life tests that a great headline can create 17 times as many sales as a so-so one - that's an increase of 1,600%!

When web pages and emails arrived on the scene, all the ground rules of copywriting changed. Or so it seemed. But one thing didn't change ... that's the importance of your headline. If you don't get that right no-one will even glance at your skilfully worded sales copy or web text.

Just think about it for a moment - if you can't write a great headline you could be leaving millions on the table, just waiting for your savvy competitors to come along and swipe it from under your nose.

But get it right and your sales will soar.

You need a great headline
How many copywriting books have you read where the author explained how to write stunning sales copy and then added, almost as an afterthought, 'oh, by the way, you'll need a great headline'. No hints and tips, no expert guidance, no master class lessons on how to write these great headlines. Not much use at all.

The best advice they can manage is 'put your product's number one benefit in the headline'. They nearly all say it, but what does it mean?

The 90/10 rule - understand it or you will fail
In sales copy the headline is reckoned to have at least 90% of the impact, while the body copy pulls just 10% ... even if it's many pages long.

So you would expect 90% of the space in the experts' books to be allocated to writing headlines, wouldn't you? If the headline carries 90% of the impact then surely it should occupy 90% of the lesson.

Well forget it. In the world's best copywriting books less than 10% of the space is given over to teaching you how to write a great headline. And that's where these books completely miss the point.

Let me warn you - if your headline doesn't work, then 90% of people will never read your body copy ... however good it is.

Write winning headlines with the Headline Hero

Most books talk about getting the reader intrigued. They tell you about capturing attention and the importance of AIDA; about feeding your reader's curiosity. But they leave out the most important thing - how to get your reader to start reading your sales copy in the first place.

After all, if they don't read your sales letter there's no chance they will buy your product.

So I'll repeat the question ... what would it do to your sales if you could write winning headlines every time? Do you think your sales might go up?

Find out how to make your sales soar

Here's a sneak preview of the contents - 88 pages in all:

Introduction

What's all this fuss about headlines?
90% of the power is in the headline

What makes a winning headline?

What's in it for me?
Sub-headlines - are they a must-have?
How long should your headline be?
A winning formula
A question of engagement
Some further proven techniques
Magic words and phrases
Features, benefits, and super-benefits

Headline Families

Secrets
New
Guaranteed
Testimonial
Do it now
Imagine
Price-driven

How to write winning headlines

Start from the beginning
What are you selling? And to whom?
Selection from winning families

Headline Templates

Software templates

The Headline Hero gives you master class instruction in how to write winning headlines - that can increase your sales by as much as 1,600%

This book shows you how, in clear step-by-step detail, how you will harness the power of headlines to force your sales through the roof.

Whether you're an internet marketer writing web content and sales letters, or an aspiring copywriter looking to get some expert tuition, this book is for you.

• Discover the one single thing your reader is interested in     (page 5)

• Learn why almost every copywriting book you've ever read (even the best ones) completely missed the point    (page 6)

• Why as much as 90% of all advertising spend is money wasted    (page 7)

• How long should your headline be?     (page 13)

• Why you should engage your reader in a conversation   (page 16)

• Jenny and Penny from Exeter - and why they're so important     (page 18)

• Why £927,457 is far more money than a million pounds     (page 22)

• Magic words that mean far more than any dictionary will tell you     (page 28)

• You already know about features and benefits, but what are super-benefits and why are they so important?     (page 31)

• 'It isn't a motorcycle, it's a Harley'. What that teaches us and how we can use it to our benefit.     (page 33)

• The power of testimonials - but be careful how you use them.    (page 46)

• How to get your reader to focus on the better life that awaits them at the end of the next ... advertisement.    (page 52)

• A quote from a US perfume billionaire which gets right to the heart of market positioning.     (page 58)

• How to dream up 100+ alternative headlines for your advertisement and why you should.    (page 60)

• And how to get computer software to do it for you, as long as you understand the pitfalls.     (page 69)

Do you think that might help you write winning headlines?

With our 60-day guarantee you can find out with absolutely no risk at all.

Just read the book, apply the teachings to your headline writing and watch your results snowball.

Keep it on your desk next to your dictionary or on your desktop, and refer to it every time you need to create a headline.

If you feel you haven't learned anything worthwhile, then I couldn't in all honesty keep your money.

Is that fair?

And when you buy 'The Headline Hero' we will include, free of charge, two superb bonuses - just to say thank you for your business.

Super Bonus #1 - The Secrets of Email Subject Lines

Did you realise that barely 15% of opt-in names will open your emails? Of all the people who asked to get emails from you, more than 85 out of every 100 won't even bother to open them and read them.

You need a great subject line that forces people to open your emails. However good your message, if people don't open your email they can't read it.

But a subject line is not a headline ...

This free bonus 'The Subject Line Swipe File' shows you how to double your opening rate using simple but hugely effective strategies. That's twice as many readers for your skilfully crafted headline and email text.

And there are some quite simple ideas that even the experts don't know about, and certainly don't use.

Here's what one expert said after reading 'The Subject Line Swipe File'

"I've been marketing successfully by email for more years than I care to remember, but I learned a thing or two new when I read this bonus eBook. Well done, Headline Hero." A.H., Cleveland, UK

Super Bonus # 2 - The All-Time Classic 'Scientific Advertising' by Claude Hopkins

If you've read anything about advertising you've no doubt devoured 'Ogilvy on Advertising' by the eponymous David Ogilvy. Considered one of the greatest ad-men of all time, he was never one to lavish praise indiscriminately. He was, however, a fan of Claude Hopkins and his classic work 'Scientific Advertising', describing it as a "must-read". He was further quoted as saying "Nobody should be allowed to have anything to do with advertising until he has read this book seven times."
Praise indeed.

It comes to you as a free bonus with your copy of 'The Headline Hero'.

By Now it's decision time for you

By now you are probably thinking "do I want to continue as I am" - always wondering why you don't get the sales you deserve. Or are you ready to move up to the next level and transform your sales and marketing success using the power of the 'Headline Hero'?

While this promotion lasts you can buy The Headline Hero's Master Guide to Headline Writing for just $27.

For that we will send you not only the guide itself but also your two great bonuses - 'The Subject Line Swipe File' and 'Scientific Advertising' by Claude Hopkins.

Click 'Download Now' to receive your copy of 'The Headline Hero's Master Guide to Headline Writing' and also to receive the two bonus items described above.

Access is instant, even if it's 3am

p.s.  Order the 'Headline Hero' now and we will include your two fantastic free bonuses - 'The Subject Line Swipe File' and 'Scientific Advertising' by Claude Hopkins.

p.p.s. You risk absolutely nothing by buying today. Our 60-day guarantee covers you if you choose to return your book for any reason.

Wishing you every success in taking your business to the next level.


Martin Helm
aka The Headline Hero

Please contact us if you have any questions.  Admin@theheadlinehero.com

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